FWL & Associates
Consultancy + Change Management for Local Government


Meet our team

Individually and as a network our associates have extensive experience of delivering successful projects within the public sector. Interested in becoming part of our team? Visit our careers page to find out more.


Jonathan Wilding - Director & Consultant

Jonathan has over twenty years’ experience in leading public sector teams through periods of significant change. He holds a Master of Business Administration (MBA) and has undertaken a number of in-house management roles in local authorities in the North West of England, leading on a range of projects including the development of Sure Start children’s centres, extended schools, the National Childcare Strategy and SEND Pathfinders. Since establishing his own consultancy in 2011, Jonathan has worked with several local authorities to transform their SEND services in a time of changing legislation, increasing demand and reducing funds. Most notably, he has been working with Warwickshire since 2014, leading numerous service redesign and commissioning projects in order to meet a changing profile of need while delivering significant efficiency savings for the council.

Colin McKenzie -Associate Consultant

Colin is an experienced senior manager, having worked in a range of local authority children’s services commissioning roles for over sixteen years. As a qualified management accountant, he has comprehensive and in-depth knowledge of educational funding and has successfully led projects across several local authorities in order to transform services within a context of severe budget reductions. Colin has extensive experience of working with service users and providers to ensure their views are heard as part of any consultation, redesign and coproduction process. As an independent interim manager, he has led authorities through numerous remodelling, commissioning and decommissioning projects, spanning children’s centres, children’s disability services, speech and language services, children’s public health and adult social care. Colin joined FWL & Associates in 2018, leading the development of Shropshire’s local offer for children and young people with SEND


Pat Tate - Associate Consultant

Pat is an experienced senior local authority officer who has led many successful change programmes over the years. Alongside her local authority roles, she has been a steering group member of the Local Authority Research Consortium (LARC) investigating return on investment early help models, has served on the DfE expert group looking into alternatives to school exclusion, has been the joint lead for SEND in the West Midlands working with other regional counterparts and the NHS to develop a peer challenge model for SEND, and has undertaken local area SEND inspections for Ofsted. Pat is a qualified coach and mentor, has an MA in Education and holds the NPQH in school leadership. She is an advocate of sector-led improvement and is committed to coproduction with parents, carers and providers as an essential part of this work. Pat joined FWL & Associates in 2019, and is looking forward to leading on our next transformation project.

Donna Webster - Associate Consultant

Donna is a nurse by profession, with a successful clinical career spanning over twenty years before moving into project management roles. She has led numerous transformation projects across the health, education and care sectors, including health promotion, service integration between health and children’s safeguarding, and extended schools. She has worked at a national level, providing expert nursing advice to senior officials, the NHS and Government departments, and co-authored a number of national publications. Donna established herself as an independent consultant in 2009, leading on change projects within local authorities, a national children’s charity and clinical commissioning groups. Donna started working with FWL & Associates in 2017, leading Cheshire West & Chester’s SEND transformation in line with new funding arrangements

Lisa Robertson - Freelance Consultancy Support

Lisa had a fourteen-year career in local authority children’s services, working in a number of performance, planning and commissioning roles. She led on performance management for children’s social care before broadening her remit to manage the Children and Young People’s Plan and several high-profile inspections, and establishing a department-wide outcomes framework across child and adult services. Later, as a commissioner, she was responsible for implementing a new model of children’s centre delivery across the county. Lisa established her own business in proofreading and document writing in 2015, and has completed professional editorial training. She has worked for FWL & Associates on a freelance basis since 2017, providing support to a number of our projects. Combining her children’s services experience with her writing and editorial skills, she specialises in presenting data, analysis and information in a clear and accessible way.

Sam Sterken - Business Co-ordinator

Sam has a business, finance and marketing background and has worked in a range of management roles within the leisure industry. In 2009, she turned a hobby into a fast-growing and hugely successful business, delivering craft workshops to over 3,000 customers in the North West in just six years, and gaining awards and press recognition for her success. Sam joined FWL & Associates at the beginning of 2018 and has been instrumental in developing the business into the growing associates network we have today. She looks after everything from finance to contracts to communications, and is your first port of call when you contact us.


Alex Zanich - Associate Digital Consultant

Alex is our digital communications expert, having led digital transformation projects for several large companies throughout his career. He has significant experience in managing customer accounts, and stakeholder engagement is always a key part of any project for him. Alex began working with FWL & Associates in 2018, playing a major role in transforming Shropshire’s local offer website for children and young people with SEND. After developing a set of standards and criteria (e.g. functionality, look and feel, and the customer journey), he conducted focus groups and detailed user testing analysis in order to produce recommendations for the authority to improve their site.